ROI-Driven Flow & EDM optimisation
We fine-tune your email content and strategies to captivate your audience’s attention, boosting open rates and fostering a connection with your brand.
- Profile building
- Customer data point capture
- Delivery rate optimisation
- EDM template optimisation
- Flow audits
- Segment building
Numeriques
How our email marketing service can help grow your revenue
Combining data with conversion rate optimisation (CRO)
Unlock the potential of your customer relationships with our Email Marketing Service, designed to boost your revenue. We go beyond traditional approaches, focusing on impactful EDMs, optimising delivery and open rates, and implementing security measures like DMARC registration. Our tailored strategies and customer-centric approach result in increased engagement, conversions, and ultimately, sustained revenue growth for your business.
Segmentation & Google Ads Audience Sync
Building a strategic email segment is the key to unlocking higher Return on Ad Spend (ROAS) in your Google Ads campaigns. By understanding your audience through meticulous segmentation, you can tailor your Google Ads messaging to specific customer preferences and behaviors. This precision ensures that your ads resonate with the right audience, leading to increased click-through rates and conversions.
what you get
What are the services we offer for email marketing?
When you partner with Numeriques, you’ll gain access to our full range of email marketing services. These services are designed to optimise every facet of your email send.
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EDM building services
Begin with the foundation of engaging content through our EDM (Electronic Direct Mail) building service. We craft visually appealing and personalised emails that resonate with your audience, setting the stage for impactful communication.
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Automated emails services
Optimise your email campaigns through a comprehensive Flow and Automated Emails Audit. We analyse your automation sequences, ensuring they align with your marketing goals, and provide recommendations for improvements to drive better engagement and conversions.
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SMS marketing services
We specialise in crafting impactful SMS campaigns that engage your audience and drive results. From developing personalized and compelling messages to strategically timing delivery for optimal impact, our approach ensures your brand stands out in the crowded digital landscape. With our SMS Marketing service, you can harness the power of direct and immediate communication, fostering customer engagement, increasing brand loyalty, and driving conversions.
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Segment building services
Gain insights into customer behaviors, preferences, and interactions, empowering you to create more targeted and effective email campaigns.
We take a meticulous approach to segment building, leveraging various data touchpoints to craft targeted and personalised campaigns that resonate with your audience. Our process begins by analysing customer data, including demographics, purchasing behaviour, and engagement history. Through this comprehensive understanding, we create distinct segments based on shared characteristics and preferences.
We go beyond basic demographic segmentation, delving into behavioral data to identify patterns and trends. By examining how users interact with your website, emails, and other touchpoints, we uncover valuable insights that inform our segmentation strategy.
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AMP Template services
Embrace innovation with AMP (Accelerated Mobile Pages) Templates. Elevate your emails with interactive and dynamic content, providing a seamless and engaging experience for your subscribers. Our Email Marketing Solutions offer a holistic approach, ensuring your campaigns are not only well-crafted but also strategically optimised for success.
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Creating Success
What makes our email marketing services so effective?
Capture data at every touchpoint
We take a meticulous approach to segment building, leveraging various data touchpoints to craft targeted and personalized campaigns that resonate with your audience. Our process begins by analysing customer data, including demographics, purchasing behaviour, and engagement history.
Target the right audience
We tailor marketing messages to specific behaviours, ensuring relevance and driving higher engagement. Our approach involves integrating data from multiple sources, such as CRM systems, website analytics, and customer surveys. This holistic view enables us to build comprehensive customer profiles, refining segments for more accurate targeting.
Automation
Our team focuses on creating dynamic and responsive automated email sequences that adapt to customer interactions. From welcome emails that make a memorable first impression to personalized product recommendations based on past purchases, our automation strategy is crafted to nurture leads and guide them through the conversion funnel.
FAQ
FAQs about email marketing services
Looking to learn more about email marketing for your business? Browse our FAQs:
We recommend platforms like Klaviyo and Mailchimp, each with unique features catering to diverse business needs. Klaviyo excels in data-driven personalisation, while Mailchimp offers user-friendly design tools and scalability.
Segmentation involves dividing your audience based on shared characteristics. It allows for personalised targeting, ensuring that your messages resonate with specific customer groups, leading to higher engagement and conversion rates.
A Customer Data Platform consolidates customer data from various touchpoints, enabling a comprehensive understanding of your audience. Integrating CDP into email marketing enhances personalization and enables a unified customer experience.
CRMs track customer interactions, providing valuable insights for targeted campaigns. Integration with email marketing ensures seamless communication and personalized messages based on CRM data.
We employ best practices to minimise spam rates, including sending relevant content, obtaining proper consent, and adhering to industry guidelines. Our goal is to maintain high deliverability rates and foster positive engagement.
Absolutely. DMARC (Domain-based Message Authentication, Reporting, and Conformance) registration is crucial for email security. We guide you through the process, ensuring your emails are authenticated, reducing the risk of phishing attacks, and building trust with your recipients.
A/B testing involves experimenting with different elements of your emails to determine the most effective strategies. We implement A/B tests on factors like subject lines, content, and send times to optimize your campaigns for better performance.